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What Employees Want From Office Space: Flexibility
About a year ago, I was facing a big office space decision. Do we stay in our current office or move? Keep the current space design or blow it out? Our landlord paid for a fancy architect to come up...
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The Best Way to Develop an Elevator Speech for Your Organization
I conduct a lot of branding and strategy workshops. My Creative Director Alex and I conduct them and we cover a lot of ground. We ask about the history of the organization, what they stand for, their...
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Your Member Journeys ARE Your Brand
I conduct a lot of branding and user experience workshops. And my design team works on a lot of corporate identity kits; we redevelop logos, templates, print collateral, email templates, yada, yada....
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7 Reasons to Rebrand Your Organization
A brand is not a logo. A brand is not an identity. A brand is a product. A brand is a person’s gut feeling about a product, service or organization. — Marty Neumeier, Author and speaker on all things...
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5 Reasons NOT to Rebrand Your Organization
In my last blog post, I discussed the 7 good reasons to rebrand your organization. But when does it NOT make sense to rebrand? Here’s what my friend Jane Barwis, CEO of BRG Communications, and I have...
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The Facebook Timeline is Coming on March 30 – Is Your Organization Ready?
The much awaited Facebook timeline for brands is coming. On March 30, whether you like it or not, your organization’s Facebook page will convert to the new timeline format. Here’s what’s new: It’s All...
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Social Media Gives Each Of Us Our Own Reality Show
Remember The Truman Show, released in 1998? Truman Burbank thought he was an ordinary guy, but in reality, his whole life was one big reality show. It was a great story but a ridiculous premise. In...
View ArticleWhat’s In a Brand?
Many of my clients are rebranding. I think there’s something in the air. Clients are changing their names, updating logos, creating new palettes, and revisiting collateral styles. But what does it mean...
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Why Rebranding Is Really Hard and Takes a Really Long Time
A couple of days ago, a Matrix Group client, a major trade association was quoted in a a major news story. The news organization quoted a statistic that the association promotes through its website,...
View ArticleWhat’s Your Membership Experience?
I’ve blogged in the past about Vistage, the CEO membership organization that I’ve been a member of for five years. I was talking with a Vistage VP a few weeks ago and he summed up the Vistage...
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